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Chair：
Zhang Zheng
Assistant to the Chair, Xinjiang Uighur Autonomous Region
Television Host
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Speakers:
Yun Yeong-seok
Supervisor, Seoul Municipal Government City Marketing Office, Korea
Title：Theory and Practice of Promoting Seoul’s Image
Tan Xiyang
Assistant Chief, Information Office of the Hong Kong Special Administrative Region
Title: The Experience of Hong Kong City Branding
Riuta Tateiwa
Director, Kanazawa Urban Planning Bureau
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